Let’s be honest. You probably fall under these two groups of social media users: you’re constantly on your phone trying to post witty captions on 4 different platforms ad it’s leaving you little time to tackle that to-do list OR you haven’t posted in 2 weeks and just looking at your social media pages gives you anxiety. Does this sound like you?
Fear not! Here are some helpful tips to ensure that you post consistently and with a purpose:
Schedule Your Posts Ahead of Time
Have you ever heard of batch working? Once you start, you won’t want to go back to doing tasks any other way. Batch working entails working on projects that are similar - such as social media scheduling - and completing them at the same time. It helps you get in the right mindset for your dedicated projects and you can power through it all much quicker. This concept is best executed in your social media strategy. Instead of individually posting things every day or at random, consider using social media scheduling tools to help you schedule posts out in advance. This relieves the anxiety you get from posting too much and guarantees that you will always have fresh content for your followers.
Engage Your Social Media Followers In Your Posts
Always remember that there should be a purpose for the content that you’re sharing with your followers. Since your followers will most likely be in the consideration stage of your funnel, your content should focus on nurturing and deepening those relationships. A great way to do this is by engaging them in your comments section. For example, ask them questions, offer/ask for advice or recommendations, or even invite them behind the scenes to show them how the magic happens.
Engage Your Social Media Followers Outside Your Posts
In addition to engaging with your followers inside your posts, it’s just as important to engage with them outside of your content. By liking and commenting on other people’s content, it shows that you are an active and engaged member of the community. It brings awareness to your brand outside of your own page and helps you build relationships with people who may be looking for your products or services in the future.
Use the Right Tags and Locations
Make sure that your content is searchable and formatted correctly for the platform you’re posting in. For example, don’t forget to tag a location when posting so that it will appear in searches. This technique can be used to your advantage if you are trying to increase your awareness in certain demographic areas. You should also be using the power of hashtags within your posts to make your content more searchable through Instagram.