Exceeding Customers' Expectations & Increasing Customer Loyalty

The main driver behind customer loyalty lies in a positive customer experience and satisfaction after a transaction. Making sure that your customers leave happy should be a priority in your small business. Here are some helpful tips on keeping your customers happy while also increasing your customer loyalty.

  1. Provide Customer Service After the Transaction

    It may seem like your relationship with customers ends as soon as a transaction is finished, but you’re doing yourself a disservice. Providing them additional support after they’ve purchased from you allows the relationship to continue and lets them know that you still care about them. This extra attention will make customers want to come back to you time and time again.

  2. Rewards/Loyalty Programs

    It’s important to recognize the people that continue to come back to your small business and the best way to do this is through rewards or loyalty programs. It can be as simple as offering a discount for every 5th purchase made or you could use a points system based on the dollar amount that they spend. This does involve making sure you have the ability to track this information, but it’s as simple or as complicated as you make it. Consider starting small and offering discounts to previous customers and work your way up from there.

  3. Surveys

    It’s always important to hear from your customers on how you performed as a small business and ways to improve. By offering a survey at the end of a transaction, you’re opening the door for some honest communication and when customers feel heard they’re more likely to be a return customer.