When it comes to small business marketing, it’s important to consider the journey your customers will be taking to eventually make a purchase from your business. The marketing funnel described below gives a general direction of how your customers travel from beginning to end. This marketing field guide will walk you through the marketing funnel and how you can optimize each stage to make sure that your customers travel from awareness all the way down to advocacy.
As a small business owner, it’s easy for you to hide behind your brand. After all, that’s what you’re selling right? Think again! While it may be easier said than done (I’m an introverted person who owns a social media company, so I feel you on this!) so here are some helpful ways you can integrate personal details into your marketing strategy.
It's so easy to get caught up in the every day of running a business that you forget to take the time to invest in yourself. Check out the following books that will help fill you with the inspiration to keep on being innovative and creative!
With companies focusing on the whole customer experience, it’s no wonder that omni-channel marketing strategies are on the rise. Here are 3 actionable steps you can start implementing today to take your marketing strategy to the next level.
This labor of love has been long overdue. There were always so many excuses as to why this wouldn't work: I'm too busy, I don't have enough experience, what if I don't get results, what if no one is listening to me, what if I fail.Thankfully, it's finally gotten to the point that if I don't try then I've already failed. So without further ado, welcome to Digitmar.